Navigating News in the Digital Age: Exploring Content Trends and Youth Engagement Tactics

This study examines the evolving landscape of digital news consumption, focusing on the impact of social media platforms on journalism. The research analyzes content from eight leading Portuguese and international newspapers, investigating how they adapt to changing consumer behaviors, particularly among younger generations. By developing an analysis grid, the study identifies key trends in news content shared across various digital platforms, including Instagram, Facebook, TikTok, and others. The findings highlight the importance of tailoring content to platform-specific features and audience preferences. The research emphasizes the need for media outlets to adopt engaging communication strategies to increase news visibility and strengthen their role as relevant information sources in an increasingly digital and personalized era.