This agenda proposes to develop and implement an advanced and innovative concept of “Costumer Journey”, which will involve the implementation of disruptive and innovative solutions in selected focuses throughout the tourist experience. The recommended solutions aim to cover both the attraction phase of the tourist and the complete journey throughout the experience, including after the end of the experience.
To achieve this goal, the project/agenda will focus on 8 main areas, namely: 1. digitization directed to the entrance and departure of tourists – Airports (digital pillar); 2. digitization of the territories (digital pillar); 3. conversation with the tourist (digital pillar); 4. experience 5.0; 5. digitization – tourist experience (digital pillar); 6. digital and ecological transformation in mobility; 7. sustainability of the tourism sector; 8. management, promotion and communication agenda.
The aim is to achieve a high level of digitalisation and sustainability in tourism.
